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Why We Have Such a Crush on Twitter (and Not On Facebook)
It’s no secret PR professionals have an unhealthy relationship with Twitter. Despite the existence of countless other social networking platforms, including Facebook (which actually has much higher...
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PR – In Media Relations, the “P” stands for “Personal”
I don’t watch much TV, and when I do it’s usually programs I have recorded so I can skip the commercials, but the other day I saw a commercial that caught my eye and got me thinking about PR. The...
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Child’s Play? Learning Lessons from Japanese Video Game Creators
Losing touch with your audience can spell disaster for those of us in the PR. It’s likely we’ve all spent some time in a rut caused by becoming isolated from our target market, but hopefully, we...
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Reminder: The Importance of Research
We’ve all been told since our first day in PR to make sure to do your research before pitching. But how often is it overlooked for the sake of getting a pitch out before [insert deadline from...
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